Pay Per Click and Cost Per Impression Advertising
You might ask, do Pay Per Click (PPC) or Cost Per Impression (CPM) campaigns make sense for your business? They sure do! There isn't a single better way to increase traffic to your site than to have online advertising in front of potential customers who are searching for keywords related to your product or services.
Great! You've decided to go this route for your online advertising but are now wondering, how does PPC and CPM advertising work? Your advertisement is created containing the keywords that describe your products or services. It is then scheduled to appear on the search engine and/or social media platform of your choice, and linked to your website, a customized page which contains the product or service, or a social media page. In a PPC campaign you are only charged whenever someone clicks on your advertisement while in a Cost Per Impression (CPM) campaign, you are charged every time your advertisement appears online. In both a PPC and a CPM you decide on your daily maximum budget and the campaigns stay within that budget.
A PPC or CPM campaign requires daily monitoring and management to ensure you are getting maximum ROI for your internet advertising investment. Inspiration Web Design can either train you on how to run a successful PPC or CPM campaign, or we can manage your campaign for you.
Contact us today to get started with an online advertising campaign and see how it can be a cost effective way to increase traffic to your website and potentially increase your sales!